A national chain of men’s salons wants to bring the American barbershop of yore to Bethesda Row.

Roosters Men’s Grooming Center, a company of about 80 franchises nationwide, will open at 7115 Arlington Rd., between Lebanese Taverna and the main entrance to the Upstairs at Bethesda Row apartments.

Barber Joe Grondin opened the first Roosters in 1999 in Michigan to “re-establish the traditional men’s Grooming Center:”
Joe’s goal was to step back in time and re-establish the traditional men’s Grooming Center. He wanted to create an atmosphere that evoked the feeling of a classic American barbershop, focused on providing quality service to men of all ages.

From the moment our clients arrive, it’s as though they have stepped back in time to a simpler way of life. At Roosters, we get back to basics, encouraging our clients to relax and unwind in an atmosphere reminiscent of the past, and our first priority is meeting the unique needs of each client.
That means shaves, hot towel treatments and splashes of aftershave.

Options include haircuts with shampoo massage, head shaves, neck trims, beard trims and “advice on golf.” No opening date is listed, but work continues inside the space.