This logo could soon be coming to streets and storefronts across the recently-minted Pike District. The White Flint Partnership, the group of developers planning to transform the area from strip shopping centers to mixed-use neighborhoods, hired Bethesda real estate firm Streetsense to come up with logo options using the Pike District name. The Partnership and Streetsense did a naming study last year to come up with one name to define the unincorporated area alternatively known as White Flint, North Bethesda, Rockville and even Kensington. While some said they preferred the area be known as White Flint, some developers hoped to avoid the label so their projects wouldn’t be confused for White Flint Mall or tied too closely to it. The Mall site is just one part of the redevelopment supposed to happen in the area thanks to Montgomery County’s 2010 White Flint Sector Plan. A group of residents, business owners, county government officials and developers called the White Flint Downtown Advisory Committee agreed to the Pike District name in December. On Tuesday, the Downtown Advisory Committee gave its approval to using the logo on the county’s, which had its soft launch Monday night. The website will formally launch next week at a chamber of commerce networking event at Pike & Rose. Regional Services Center Director Ken Hartman, the county official behind the website and committee, said the logo’s color scheme hasn’t yet been set. Streetsense is working on a branding book that would outline how and where the logo could be used. Rendering via Streetsense/White Flint Partnership