Credit: Logo from Gorjana Twitter page

Gorjana, a jewelry store chain based in Southern California, will open a store in Bethesda Row this fall, property landlord Federal Realty Investment Trust said Wednesday.

Gorjana sells necklaces, bracelets, earrings and rings, according to its website. Prices range from $38 to $700, according to a press release.

The new store will be at 4810 Bethesda Ave.

The storefront will include colors meant to resemble the Pacific Ocean, according to the press release. Additionally, community members will work with the company on a mural on the outside of the store.

Gorjana has stores throughout California, as well as in New York City, Scottsdale, Ariz., and Austin, Texas. The Bethesda store will be its first in the greater Washington region.

Dan Schere can be reached at